Sunday, July 22, 2007

DSQUARED - Denim: Leather Logos

Some Dsquared jeans have these leather logos sewn on the back of the waistband. Some say "Faith," some say "DC/DC," some say "Lord2," etc... However, there should always be an embossed Dsquared2 logo below it. The key to authenticating these tags is in the stitching. These tags are leather (or sometimes suede leather) with cut-out leather letters sewn on them. The fake tags usually have shaky stitching that doesn't follow the shape of the lettering very well. The fake stitching is usually one continuous stitch, whereas the authentic labels have no stitching connecting the letters.

Example (click to enlarge):

As you can see in the example above, the white stitching on the fake tag is connected between the letters. The letters of the authentic tag are sewn separately. These tags do vary in color though so disregard the color difference in this example.

Example (click to enlarge):

The above example of the DC/DC logo also demonstrates the difference in the quality of the stitching. You can see the fake stitching is quite poorly done and it doesn't line up with itself. The authentic example is a photo of a used pair of Dsquared jeans, so the edges of the DCDC logo are a little tattered. When the jeans are new the edges are crisply cut.

All-in-all, the stitching of these logos is a dead giveaway. It's the easiest way to tell if the jeans are fake or not. I have never come across a pair of fake D2 jeans with a properly stitched DCDC / Lord2 / or Faith logo. However, only some of the Dsquared jeans have these leather letter cut-out logos though. Other have more basic tags or logos, in which case it is a good idea to also check the tags and labels before purchasing.

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